HOLIDAY SCHEDULE!

It's time to start thinking about the holidays folks!  
We are excited to announce The Swellife will be well placed throughout the city for your holiday shopping needs!

Starting on Black Friday, November 25th we will be set up at the Hester Street Fair holiday market in the South Street Seaport, open everyday from 11am-8pm!

Starting on Black Friday, November 25th we will be set up at the Hester Street Fair holiday market in the South Street Seaport, open everyday from 11am-8pm!

In addition, the truck will be set up every weekend in December at the amazing Renegade Craft Fair pop ups in Industry City in Brooklyn!

In addition, the truck will be set up every weekend in December at the amazing Renegade Craft Fair pop ups in Industry City in Brooklyn!

Life after Summer for The Swellife

Many of you have asked what The Swellife will be doing for the fall winter months?  
We are currently transitioning the truck into a family friendly holiday shop!

Items for the kids, dads, brothers, boyfriends, and of course the ladies :)  As well as holiday ornaments and small home decorations.

Getting into the pumpkin season

Getting into the pumpkin season

*NEW PRODUCT ALERT* We now carry Blabla Kids stuffed dolls, rattles and finger puppets :)

*NEW PRODUCT ALERT* We now carry Blabla Kids stuffed dolls, rattles and finger puppets :)

Cozy kids nook on the truck

Cozy kids nook on the truck

*NEW PRODUCT ALERT* Part of our new section for men are items from Iron and Glory, including this credit card sized multi tool!  

*NEW PRODUCT ALERT* Part of our new section for men are items from Iron and Glory, including this credit card sized multi tool!  

Ladies, don't worry, we will also be stocking new fall styles of clothing and accessories!

Ladies, don't worry, we will also be stocking new fall styles of clothing and accessories!

Summer 2016 Re-Cap!

This past summer has been a dream.  The truck was such a success, we had an awesome time bopping around in Old Betty, and we met some pretty awesome people!  

Here's a pictorial re-cap through this past summer.

The truck before her awesome paint job.  

The truck before her awesome paint job.  

Our first graffiti tag.

Our first graffiti tag.

We had a fun summer of "Mimosa Monday's" at the local shop, End of the A.

We had a fun summer of "Mimosa Monday's" at the local shop, End of the A.

Set up for the surf/skate competition Rock Stock and Barrels.  So much fun!

Set up for the surf/skate competition Rock Stock and Barrels.  So much fun!

I was super excited to have graffiti artist Butt Sup paint our truck!

I was super excited to have graffiti artist Butt Sup paint our truck!

It took about 3 days to finish and we had multiple complaints by neighbors regarding the spray paint.  But hey, well worth it!

It took about 3 days to finish and we had multiple complaints by neighbors regarding the spray paint.  But hey, well worth it!

This was going to be the finished product, but we decided to add a few pops of blue/turquoise, and so glad we did!

This was going to be the finished product, but we decided to add a few pops of blue/turquoise, and so glad we did!

During the weekends of July and August we were at the Riis Park Beach Bazaar, not bad sitting by the beach and being at work at the same time!

During the weekends of July and August we were at the Riis Park Beach Bazaar, not bad sitting by the beach and being at work at the same time!

4th of July weekend!

4th of July weekend!

My Henry visiting us at the truck for lunch!

My Henry visiting us at the truck for lunch!

C O L O R

C O L O R

Henry helping us on the truck :)

Henry helping us on the truck :)

Safe to say La Croix was the drink of choice this summer!

Safe to say La Croix was the drink of choice this summer!

Summer Beads

Summer Beads

We are officially open!

What a whirl wind the last few weeks have been!  We officially opened Memorial Day weekend and had a soft opening the week before for Rockaway locals.  It has been incredible!  Everyone has been very supportive and people have really been responding to what we carry!

Leading up to our openings all hands were on deck trying to get Old Betty presentable to open!  I have a very cool surprise for the outside of the truck!  But I needed to have the trucks name and location on the doors for opening, and decided to do it with a projector and hand paint it in the morning.  Came out pretty darn good!

The soft opening was at Community house restaurant during the first annual Rockaway fashion show!  Below were my lovely models, showing off this season's best summer gear.

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My girl Liz is staying with us for the summer to help with the truck.  I'm so lucky :)

My girl Liz is staying with us for the summer to help with the truck.  I'm so lucky :)

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!!GRAND OPENING!!

In case you missed our flyer, here it is!  Come check us out Saturday May 28th from 11am-5pm in front of Playland Motel.  There will be drink specials for Swellife customers!!

Flamingos!

Only a few weeks until our grand opening!  I could not be more excited.  The wallpaper is up, Bill's chevron repurposed wood wall is complete and the staircase has been built!  

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One Month Left!!

Our one month count down has begun!!  

Things are coming along, these pictures are well over due,
but here you go!  

Celling and sky light going up, the pops came to help all the way from Ohio :)

Celling and sky light going up, the pops came to help all the way from Ohio :)

We decided to spray paint the front cabin, so we had to tape everything off that wasn't to be painted.

We decided to spray paint the front cabin, so we had to tape everything off that wasn't to be painted.

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Hey good lookin'

Hey good lookin'

Floor boards being put it.

Floor boards being put it.

Jonny back at it, those decals were a nightmare to get off!  

Jonny back at it, those decals were a nightmare to get off!  

Ikea trip!  1 mom + 1 toddler + 2 carts 

Ikea trip!  1 mom + 1 toddler + 2 carts 

When they don't have the color your want, spray paint it!

When they don't have the color your want, spray paint it!

Craft day!

Craft day!

Truck Update

Thank goodness for my husband for so many reasons one being the man knows how to use a power tool!  He is building out The Swellife truck from scratch!  Sub floors, walls, ceiling, sky light, etc, etc, etc!  It's really coming along, and I wanted to share the process as it's a very exciting one!!

Walls going up with insulation!

Walls going up with insulation!

Walls!

Walls!

Taking selfies while the hubby is hard at work :)

Taking selfies while the hubby is hard at work :)

Our 2 year old has loved the process just as much as we have.  Asking to go to "mama's fashion truck" daily!

Our 2 year old has loved the process just as much as we have.  Asking to go to "mama's fashion truck" daily!

Ceiling going up.

Ceiling going up.

Lowes run.  Yes Henry is wearing one shoe, that's his new tantrum trick.

Lowes run.  Yes Henry is wearing one shoe, that's his new tantrum trick.

Love this crew.

Love this crew.

It's Spring!

It finally feels like spring here in Far Rockaway.  It's been in the high 50's low 60's and we just set our clocks forward, so the sun is out even longer.

Spring break is upon us, and if you're like me you may need an update on your beach attire.  Staying true to my New Yorker sensibility, I have put together the perfect black and white beach situation.
Happy Shopping.

  • Solid & Striped swimwear

  • French palm basket

  • Hammamas Turkish towel

  • Seed bead necklace with a silk tassel

  • Black and white spotted notebook

  • Brimmed hat

  • Supergoop! sunscreen (in store only)

Renovations have begun!

We started renovating Old Betty!  The hubby's childhood friend and my college BFF came to help!  We completed putting in a sub floor, wall studs and began the tedious job of peeling off the nylon stickers on the outside!  If anyone knows an easier way to remove years old, sun burned nylon stickers, please shoot me an email!  Jon and I had a little too much fun, and probably didn't get as much done as we should have :)  

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Truck FOUND!

So I thought I had found my truck a few weeks ago, but turns out a few build out details I wanted wouldn't work with that kind of truck.  I had been in contact with a guy from Craigslist who had a cookie truck near Hershey PA, my gut kept telling me this could be the one.  Every time I would look at a truck locally I kept thinking about the cookie truck in PA!  I had been emailing him for nearly a month and had to keep re-scheduling to go see it since Hershey is over 3 hours away from Rockaway!  Finally Bill and I were able to get out there yesterday, and how happy I was to have waited!  It is THE ONE!  It's 18' long, over 8' wide and has barn doors in the back, which was a big detail I wanted and was proving hard to find!  Most back gates are roll ups.  Through each new process of my business I find my self becoming more and more efficient in different areas; LLC applications, sales tax forms, small commercial vehicle tires, glow plugs, insurance deductibles, the list goes on.  Love every step!

May the buildout begin!!

Going on Vacation?

If you're lucky enough to escape the cold weather in the coming months you may need to update your warm weather wardrobe!  Our Moroccan kaftans only get better with each wash, they are soft, drapey and easy to wear with its matching braided belt.  We also have beautiful baskets that can be used on the beach as well as at the market on the weekends.  (Turkish towels will be available soon).  Happy Shopping!  

INTERIOR!!

I am a retailers dream, I am heavily influenced by packaging, the store's atmosphere, smell, etc.  So naturally I am putting just as much thought if not more to the look and feel of my truck than in the products going on the shelves.  I want The Swellife to be a bright, airy space, smelling of peonies and sandal wood.  A space that will be enjoyable to come visit as well as shop around in.  I'm thinking of a basic palate of white with gold touches and possibly this amazing flamingo wall paper from Cole&Son.  

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Searching for a Truck!

I have been in search for the perfect truck to house The Swellife!  Looking in the Tri-state area and even looking into my home town of Columbus, Ohio!  Yesterday I think I may have found it and it's only 10 miles away!  This incredible find has sparked a whole new level of excitement for me, I'm starting to research interior inspiration, color combinations, I cannot wait for it to be on the road!

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